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  So, what happens when you join these groups is they'll allow you to come give the elevator pitch, but then they're going to want you to join, and I encourage you to join some groups. You can join more than one group, because these groups are having people come in and come out. There are members coming in all the time. So, you have to look at the investment of what the fees are, and so on and so forth. The other thing that happens when you join one of these groups, whether they have weekly lunches or they have mixers is you've got to participate. But, you can go to Google, you can search on Google and you can go to the Chamber of Commerce, and a lot of these groups will post their rosters of people on the website.
  
  So, what happens is, when they post that roster of people on the website, then you can actually not join the group if you choose to, but you can use that as an introduction and say “Hey John this is Brian McClure, I noticed that you're a member of the North Dallas networking group, and I saw it on the website and I just want to get a little more information about the group and what your experience was. I'm in the deregulation of electricity. We save money on peoples electric bills and we have an income opportunity where you can sign up other people and get an override residual on their people’s electric bills. And we actually have a program that gives away free electricity and I'm looking to meet some new people and network with. It probably isn’t something you'd be interested in” - so I always throw it past them and I'm not trying to solicit them – “it’s probably not something you’re interested in, I'm sure you're a successful mortgage broker, but I'm looking to join some networking groups that might know some people, where I can find some people that maybe their business just isn’t going quite as well as they thought it might be, not going as well currently at this moment in time”, and so what will happen is that a lot of times you'll get a bite. He'll say “Well I'd be more interested in it” – “well let me ask you a couple of questions, what do you know about deregulation here in Texas?” “Well, not much.” “Well, how many people you know use electricity?” “Everybody.” “Would they rather pay less or more if nothing changed?” “Less.” “Well, like I said, we can make an awful lot of money residually every single time somebody turned on a light switch or used the air conditioner. Would it at least warrant at this point, because I'm a busy person too, 20-25 minutes of your time to look at a couple of videos on the internet?” When the answer to that question is yes, you're giving them a website, setting up an appointment, calling them back. You're not going to their office. Not meeting them for breakfast, you're not doing anything until they watch those videos. Why? Because you're sorting people. If they watch those videos and they’re excited, by all means you want to go by the office. You want to get engaged with the person and let them get involved with your business. When you get them involved - "Does that make sense to you, are you ready to get started, or do you have a few more questions" and then get their questions answered, and then what - get the written list. So, no matter how you approach these people in the cold market, you always want to get the written list. Okay, because they're going to know a whole bunch of people. They might say “Well hey would you come as my guest to the networking lunch of the Dallas business group next Monday”. So, you go to Google. com, put in networking business group, you can put in the city, you can put in Chamber of Commerce, you can put in all those sorts of things and in major cities you'll find an inordinate number of networking groups that will give you a huge written list to then go and do some phone prospecting and or show up at the meetings.
  
  So, another way to cold prospect is power cards and power cards are available in your Power Zone. So, you'll log into your Power Zone, click up on power cards, there's a lot to choose from, but the purpose of the power cards is to pass them out as you're going out. I tell people all the time, “Don't go out to work Ambit, just work Ambit when you go out”. You're running into waiters, you're running into waitresses, you're picking up your dry cleaning from somebody, you're meeting somebody that you're pumping gas next to at the next pump; you're always running into people. And the way that I would distribute the power card, and there's several different successful ways - use the way you're the most comfortable with because the object here is just to get the power cards in people's hands as you ask them the question - I know you don't know me, but just incidentally do you know anything about energy deregulation here in Texas? So this is the person at the gas pump next to you "no I really don't". Say "I don’t know if you'd be interested, but if you know somebody who's interested in earning money every time somebody turns on a light switch, or turns on an air conditioner, or uses electricity in their home, would you hand them this card, and there's a toll free number that they can call and listen to a recorded message and if they have any interest at all, just have them leave their name and telephone number and It'll notify me and I'll call them right back." So, it's just a matter of getting out hundreds of these cards as you go out. It should be just something you do. Every single time you're running into somebody, you're parking your car at the garage, you're doing just anything at all that puts you in contact with a human being, or any way you can figure out how to distribute the cards.
  
  Maybe somebody at a restaurant might allow you to put a little stack of cards up in a business card holder up on their counter. Maybe somebody that owns a retail store might put a power card into their bags as people check out. So, it doesn’t matter how you distribute the card, the object is to get a many cards out there as possible. What I can tell you is the recorded message is a function of the number of cards you have out in the market place. So what's going to happen is they're going to leave their name and number and you're going to call them back and say "John, this is Brian McClure. You just left me a message. I listened to the recorded message about Ambit Energy and I was calling you back". "Oh yeah, I had a couple of questions". “Well before you get into questions John, let me ask you a few questions. What do you know about energy deregulation?” And you know, it’s the same thing. You're taking that front end funnel of those power cards and putting more people on the written list. And that's why the written list is so dynamic, is you're always taking names off and taking names on.
  
  Maybe John won't call you back. I call them three times, leave a message, say "John, look, I'm really, really busy in my business, I don't have time to chase you, you left a message for me" - you might even do this on your first try - say "John, just give me a call", so they call and they say "Hey it's John Jones and my phone number's such and such and I'd like to talk to somebody” or whatever they do. You know, you call, call them a second time, call them a third time - I wouldn't ever call anybody more than three times, and what I would say to John on the third message is "Hey look John, I've left you a couple messages, this business is huge, the people in this business are making six figures per month because every time someone turns on a light switch or if you're in a gas market every time somebody does a cook top or the pilot light on or their hot water heater is burning 24 hours a day, seven days a week, or if it’s in the winter time you can talk about how the furnaces are going ballistic. Every single time somebody is using gas John, we're making money, and I've got so many people clawing to get into my business that I can only work with so many people, so I am not going to call you back again. If you're interested you're going to need to call me back. Here is my cell phone.” So don't give them the toll free number any more, give them your cell phone. If you're going someplace and your going any place - you're traveling anywhere you can use the power cards. Let's say you're in California on business. Say "What do you know about energy deregulation in the United States?" "Not much." "Look, I don't know if you would be interested, but I'm with a company, right now we're just in Texas, New York and Illinois, but we're expanding across the country, I don't know if you know anybody in those three markets, or if you know people that may know somebody in those three markets, but the way this thing works is every time somebody turns on the light switch, or runs their air conditioner or uses electricity by keeping their refrigerator plugged in, next month, next year, five years from now we get paid a residual income off of that electric bill being paid. And so, if you know of anybody, just hand them this card and ask them to listen to that toll free number and leave me a message.” Don't give the person your cell phone number, okay, unless they commit to, you know, you're able to actually not give them the card and take them thru the 4 questions and they commit to actually watching the videos. Just give them the cards, and distribute literally, an average person that's out and about that's not going into an office for eight hours a day, but the average person that's out and about even if they do go into the office, you can distribute a hundred to two hundred cards a week. Every single person you run into, you're handing them a card and you say "You might not be interested, but you might know of somebody who is interested, and would you mind handing them this card.” After you've spun them up a little bit and gotten them excited about earning a residual income month after month on a public utility unconsciously purchased and habitually used.

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