Hi my name is Brian McClure. I’m a National Founding Consultant with Ambit Energy.
I’m currently the number one income earner at Ambit Energy. I wanted to share with you today just the importance of the psychology of gathering customers. You know, if you think about it from your own personal perspective, you wouldn’t like a friend or neighbor or coworker to try to sell you something. You know? They are talking to you about a lotion potion or pill. You know how this is going to make you feel. And doing a feature benefit presentation and if you buy my product this is going to do this for you… You know very early on if a friend calls you up or a neighbor or coworker or somebody that is close to you calls you and tries to sell you something you get that feeling and if you think about it, what you do mentally is you shut down. You know you go “I’ve got to listen to this person, I really am not interested in this. I can’t believe they are trying to sell me something.” Well the psychology of customer gathering in Ambit Energy is telling not selling. You know, if you think about it think it, you don’t like to be sold anything but you don’t mind talking to a friend about how you might be able to do them a favor or what’s going on in their life or just being able to help in general. Generally speaking people are wanting to help other people if there’s an opportunity for them to help. Generally speaking, people don’t like to be sold anything. So the psychology of customer gathering is to tell - not to sell. So a lot of people that get involved in our business are “hey I’m a great salesman this is going to be a piece of cake”. Those people struggle in our business. You know, in the Methodology of How to Gather Customers which is the next tape that I want you to play, we are going to go over it step by step of how you are going to ask someone to be your customer. So remember, the psychology of customer gathering tells you “don’t sell - just tell”.